The new premium tequila will be offered on a limited basis in select states starting this month
ST. LOUIS (July 16, 2024) – The Gonzalez family expands their award-winning tequila portfolio with their latest innovative offering: El Mayor Rosado Reposado. The premium 100% Blue Weber Agave reposado tequila is finished in Cabernet Sauvignon casks for nine months to create a rich, smooth-tasting tequila with a hint of spiced-berry flavor. Distilled and produced at Destiladora Gonzalez Lux, Rosado Reposado will be available at a minimum suggested retail price of $44.99 per 750mL bottle. Starting this month the product will be offered on a limited basis in select states including Colorado, Georgia, Michigan, Texas and Virginia.
“This is a gorgeous blushed tequila that delivers fruit-forward richness in every sip,” said Graciela Gonzalez, master distiller at Destiladora Gonzalez Lux. “The Cabernet Sauvignon casks strike a beautiful balance with the agave, creating something truly special.”
As with every bottle of El Mayor, Rosado Reposado Tequila is made with 100% estate-grown, Blue Weber Agave from the valley area of Jalisco, Mexico. The finished product is bright, rose-gold in color and boasts a smooth, well-balanced spiced-berry finish with a touch of vanilla nuttiness.
“As consumer demand for premium tequila continues to grow, El Mayor is committed to crafting approachable varieties that can be enjoyed regardless of the occasion,” said Kayleigh Longo, brand manager for El Mayor. “This latest release is sure to be well received by those looking for a new, exquisitely crafted favorite to enjoy on its own or as the star of a range of cocktails.”
El Mayor Rosado Reposado Tequila is packaged in an embossed glass bottle with a dusty-rose-colored label.
For recipes and more information about El Mayor and Rosado Reposado, or to find a retailer, visit elmayor.com or follow the brands @elmayortequila on Facebook and Instagram.
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.